The New York Times published my economics pitch on direct selling trends

At CS CommunicationsI secured New York Times coverage for a business client.

As a leader in the direct-selling cosmetics industry, businesswoman and entrepreneur Gayle Gaston was helping shape a trend where direct-selling was being used as a tool to supplement household income during the economic downfall of 2008.

To promote a different perception about direct-selling cosmetics through my client’s work, I pitched the New York Times a story, using Ms. Gaston and Mary Kay Cosmetics as a case study, of how the direct-selling cosmetic industry is a modern-day iteration of the ‘lipstick effect theory’ – that beauty cosmetics do well in difficult economic times.

Direct Sales as a Recession Fallback – The New York Times


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