The New York Times published my economics pitch on direct selling trends

I secured a NY Times feature for a PR client doing PR for Cynthia Semon (CS Communications).

I obtained coverage in the New York Times in March in 2009, when I represented businesswoman and entrepreneur Gayle Gaston as Account Manager with CS Communications.

Following the economic downfall of 2008, Gayle Gaston was a leader in her industry – direct selling cosmetics – and helping other women supplement their income.

I pitched the New York Times a ‘the lipstick effect’ story (make-up sales are one of the few industries to maintain during times of economic difficulty), using Gayle and Mary Kay Cosmetics as proof of direct selling as a viable income source.

Direct Sales as a Recession Fallback – The New York Times


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