Dine Redondo Restaurant Week

Media Relations, Media Training Case Study

Redondo Beach, CA - Jan.2018

Background:

Project: As the local PR Rep for Redondo Beach Tourism, JPZ was tasked with promoting the 2018 Restaurant Week Event.

Excited to find a variety of cuisines and businesses, JPZ pitched some “unexpected” items from the beach city - like hand-made Italian pasta and cajun crocodile bites - alongside familiar favorites.

Results: In addition to writing the press releases, helping manage photo assets for press and sharing with business partners, JPZ hosted media training for the Redondo Beach rep in preparation for a live TV interview with KTLA.