Going Somewhere?

I launched a drive-market digital advertising campaign that generated over 3,000 booked room nights. The Expedia and Hotels.com ads generated over $350,000 in hotel revenue.

I helped construct a new landing page, consulted on creative direction (editing, cut sequence and soundtrack) and I also drove the creation of a Community Travel Pledge.

Strong Roots

I developed a COVID-19 response campaign, creating a new landing page titled #OaklandFromHome where local businesses accessed free marketing toolkits. The page generated over 4,000 page views, with an average viewing time of 4 minutes on the site.

I also developed the concept and copy for a “Strong Roots Weather The Toughest Storms” video that was used as a sales asset to share a message of strength rooted in Oakland’s history and namesake. I also lead partner outreach to local businesses for the website.

Spend.Stay.Love.

I devised the concept for a “spend local” economic development campaign, which achieved over 25,000 website views, 600 partner referrals, 8M impressions, and social media reach of 4M - and received the endorsement of Oakland Mayor Libby Schaaf.

New assets developed included Out of Home advertising like digital billboards and bus shelter posters translated into Spanish, Chinese and Vietnamese; a citywide partnerships outreach campaign; new digital toolkit and web page; and new social media content promoting businesses.

Following the success of the initial Spend.Stay.Love.Oakland., the Oakland African American Chamber of Commerce partnered with our team to circulate new creative to promote Black-owned businesses.