Masego @ BLK Girls Greenhouse

Talent Hosting Case Study

Oakland, CA - Jun.2021

Background: As part of the their annual programming and for Juneteenth 2021, the founders of BLK Girls Greenhouse launched “Grooves from the Greenhouse,” a series of live music activations that blended concert, commerce, and community.

Project: For the inaugural event, the BGG team secured a stellar line-up of musicians including Jamaican-American saxaphone player Masego.

Results: JPZ was contracted to secure transportation for the artist, manager, and crew, ensuring the team had what they needed and arrived to rehearsal and the show on time. The show sold out, and garnered coverage in KQED and more.