Sofia Enriquez @ Coachella

Media Relations Case Study

Indio, CA - Apr.2019

Background: Local Palm Springs artist Sofia Enriquez already had a presence in the area when JPZ joined Visit Greater Palm Springs.

Project: Supporting the Desert X team promoting the site-specific installations at the same time as Coachella, I pitched stories to attending media.

Result: JPZ supported with hosting journalists over the weekend, directing and offering stories and pitches in real-time, resulting in coverage in KCRW and more.