Visit Oakland

Going Somewhere?

I launched a drive-market digital advertising campaign that generated over 3,000 booked room nights. The Expedia and Hotels.com ads generated over $350,000 in hotel revenue.

I helped construct a new landing page, consulted on creative direction (editing, cut sequence and soundtrack) and I also drove the creation of a Community Travel Pledge.

Strong Roots

I developed a COVID-19 response campaign, creating a new landing page titled #OaklandFromHome where local businesses accessed free marketing toolkits. The page generated over 4,000 page views, with an average viewing time of 4 minutes on the site.

I also developed the concept and copy for a “Strong Roots Weather The Toughest Storms” video that was used as a sales asset to share a message of strength rooted in Oakland’s history and namesake. I also lead partner outreach to local businesses for the website.

Spend.Stay.Love.

I devised the concept for a “spend local” economic development campaign, which achieved over 25,000 website views, 600 partner referrals, 8M impressions, and social media reach of 4M - and received the endorsement of Oakland Mayor Libby Schaaf.

New assets developed included Out of Home advertising like digital billboards and bus shelter posters translated into Spanish, Chinese and Vietnamese; a citywide partnerships outreach campaign; new digital toolkit and web page; and new social media content promoting businesses.

Following the success of the initial Spend.Stay.Love.Oakland., the Oakland African American Chamber of Commerce partnered with our team to circulate new creative to promote Black-owned businesses.

Oakland Chinatown Chamber of Commerce

I worked directly with the Oakland Chinatown Chamber of Commerce to counteract the targeting of Asian-Americans during COVID-19. In addition to achieving media coverage that promote’s Oakland’s Chinatown as welcoming and open for business, I am also driving an Augmented Reality activation to elevate a “re-opening” message for the Chamber .

Oakland Latino Chamber of Commerce

I contracted with Oakland’s Latino Chamber of Commerce to directly engage owners of Spanish-speaking businesses to ensure receipt of CARES Acts funds. As a native Spanish-speaker, I called, emailed and engaged door-to-door outreach to guide business owners through the application process.

Oakland African American Chamber of Commerce

Through Visit Oakland, I drove creation of an economic development campaign aimed at supporting Oakland’s Black-owned businesses. Our campaign generated a series of images of Black business owners that were then published in bus shelters and billboards throughout the city, directing people to spend money at Oakland’s Black-owned businesses.

Oakland Chamber of Commerce

I served on the DEI Board for the Oakland Chamber of Commerce. As the Chamber’s first official foray into DEI, I am helping draft the organization’s Mission and Vision statement, as well as leading communications to ascertain the current DEI resources and needs of the local business community. I also co-wrote Visit Oakland’s DEI statement expressing commitment to the Black Lives Matter movement.

California Travel Association

I helped launch the DEI Task For for CalTravel, helping California’s tourism organizations envision an equitable future. I helped kick off their Voices series, serving as a panelist on a discussion on diversity in tourism, presided over by one of the only Black women CMOs in tourism: Visit Sacramento CMO Sonya Bradley.